The B-School Case Study Gets a Digital Makeover
New York University management professor Glenn Okun throws a 500-page, spiral-bound book of Xeroxed course materials onto his desk. The thick tome contains nearly 20 business case studies and represents just half the reading his students will plow through this fall—fairly typical of MBA courses.
"Leafing through one of these is like leafing through the equivalent of the Manhattan Yellow Pages," he says.
Next, Okun unsheathes the alternative: an edition of the same course materials—a feature NYU introduced last year. In each digital case study, students can highlight material in fluorescent colors and take notes. A tap on the screen allows them to skip to an exhibit at the end of a document, and then follow the menu back to where they left off reading—with no virtual or actual page-leafing required. All the features work offline.
"Now," Okun asks, "which would you prefer?"
Case studies are the lifeblood of a business school’s curriculum. Each describes a company or economic scenario that actually happened. Students decide what they would have done had they been making decisions.
As case studies migrate to tablet form, they have the potential to undergo some of the greatest transformations in the way students interact with the material since the case method was introduced at Harvard Business School in 1924. Over the ensuing 87 years, the case study has undergone some changes but remains much as it was at its inception—a straightforward narrative of business success or failure. Tablet technology may make the case study more of an interactive experience.
HBS Case Ivey Tablet ConversionHarvard Business School, the largest publisher of case studies in North America, is in the process of converting its 3500 files for improved shelf formats during this school year, and expects to complete the conversion of its library of 17,000 titles in 2013. The University of Western Ontario Ivey School of Business, the second largest, has more than 500 cases of its accessible via Apple iBookstore at the end of June
When Harvard is complete, the purists will have access to digital documents in their original format.Teachers would be able to bring them to life as they see fit, incorporating the chief executive videos, audio files, and a number of additional assets in the text, which would Harvard or instructors can select their same.
How To Write A Business Case - News
"I think it will get to the point where [academics] write a case study that is designed for a tablet experience," says Maureen Betses, vice-president of higher education at Harvard Business Publishing. Still, most cases are already available as PDFs.
The Chamber filed a brief supporting Citizens United when the case was before the Supreme Court. The disclosure camp looks to be in need of some more ammo. This spring, President Obama considered an executive order that would require all companies
Theirs is a business case for sustainability, but when considered more carefully, some churches may also start to see the broader environmental stewardship responsibility (as in: respecting that which a particular religion's "creator" has provided).
Laye explained that write-in candidates must still qualify to serve in the seat, and the top vote-getter may choose to turn down the post. In that case, the person with the second-most write-in votes would be elected. Gary Harper, who has served on the
After a number of years spent assisting start-ups to write business plans, I believe that the point of all early stage market research is to prove or disprove your business case; that's what the feasibility does, and it's best done before you go to the
How do you write a business case anyway? | And Far Away
The workshop started with an introduction by Omar Christidis about ArabNet, the reasons which led to its inception, and his belief in the potential of the Arab web business industry. The conference is keen on bringing together speakers from Silicon Valley, Europe and the Middle East, as well as providing opportunities for entrepreneurs with ambitious e-ideas to network with high profile investors and internet executives from the Arab world, he explained.
How To Write A Business Case - Bookshelf
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A business case study is a snapshot of a company that shows how the business succeeded. ... Business schools use case studies to teach students about how to run, ...
How to Write a Business Case - wikiHow
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How to Write a Business Case | eHow.com
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